People First Finance
Social media templates, website updates
Tools: Figma, Canva, Squarespace
Original PFF brand identity designed by Flight Design Co.
People First Finance reached out for fresh social media assets and website updates using their existing brand identity. They primarily use LinkedIn and Instagram to reach their audience of female-led agency owners, so projects included a new LinkedIn banner for the founder’s page, updated carousel and story posts, and pinned posts outlining PFF’s main offerings along with updates to their website’s Services page.
I created easy-to-edit social templates for the marketing team, content-specific posts and a Bookkeeping web page to showcase and sell their latest offering. The goal was to ensure that PFF’s friendliness, humanity and reliability shines through, never falling into the typical “big bank” or “finance” look.
Refreshed graphics for Instagram & LinkedIn profile headers
Better Bookkeeping Offering —Web Page
People First Finance needed a new page on their site to showcase their latest bookkeeping offering and sign the perfect clients.
We wanted it to feel aligned with the rest of the website while also standing out, making sure the copy is easy for the audience to digest and understand next steps. Updates included new page layouts, bigger & bolder calls to action, playful animations & unique backgrounds infused with texture.