Poppy — SF Pop-Up Tour

Social media promotional poster series

Tools: Illustrator, Photoshop

Original Poppy logo designed by RAY Studio

Poppy is coming to the Mission! As they gear up to open their brick & mortar space, the team coordinated a series of brunch pop-ups to showcase their food and engage with the community.

It was an honor to be asked to contribute not only the SF “Tour Poster” featuring all the locations, but also to design a map of each pop-up and a handful of site-specific promotional posters to be shared on Poppy’s website and social platforms.

Full Tour Poster — The calendar was being built as the poster was being designed, so it was important for the solution to include a space that could contain a growing list
Tour Map — I loved illustrating these SF icons
Poppy at Delfina — Originally designed as part of a triptych with the Tour Poster and Map
Poppy at 9th Avenue — I created some custom hand-drawn lettering to accompany the runny egg
Poppy at Stoa — An homage to Randy Tuten's 1969 Led Zeppelin poster

The Process

The inspiration for these designs was the Bill Graham poster series of the 1960’s and early 1970’s. While artists and styles differed through the years, the designs shared a unique psychedelic energy with vibrant color combinations, wild illustrations and a LOT of beautiful typography.

I worked closely with Poppy’s founders to ensure these posters aligned with their vision, staying true to the mood board but with our own take.

Having always been drawn to the music and design from this period, as well as the Art Nouveau motifs that inspired much of the art, this was a special project to me. It was also wonderful to be featured alongside talented contemporary artists and designers.

You can check it out on Poppy’s Instagram page.

Initial rough sketches and concepts
My process almost always begins in my notebook
I also pored over reference material for ideas and inspiration
There were a few concepts that didn't quite make the cut, like this early sketch
Many of the early sketches incorporated the Poppy half-circle logo since it fit so well with the theme
It was important to me to start broad and leave perfectionism at the door before opening Illustrator
These are just a handful of the many pages of iterations!

Poppy — SF Pop-Up Tour

Full Tour Poster — The calendar was being built as the poster was being designed, so it was important for the solution to include a space that could contain a growing list

Tour Map — I loved illustrating these SF icons

Poppy at Delfina — Originally designed as part of a triptych with the Tour Poster and Map

Poppy at 9th Avenue — I created some custom hand-drawn lettering to accompany the runny egg

Poppy at Stoa — An homage to Randy Tuten's 1969 Led Zeppelin poster

The Process

Initial rough sketches and concepts

My process almost always begins in my notebook

I also pored over reference material for ideas and inspiration

There were a few concepts that didn't quite make the cut, like this early sketch

Many of the early sketches incorporated the Poppy half-circle logo since it fit so well with the theme

It was important to me to start broad and leave perfectionism at the door before opening Illustrator

These are just a handful of the many pages of iterations!

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