Mellowave uses the highest quality ingredients and incorporates seaweed into the nourishment of their cannabis-based products, sometimes infusing kelp into the products themselves. The goal with any Mellowave product from tinctures to flowers to topicals is to be incorporated into peoples’ unique and individual self-care rituals. It’s about feeling grounded in body and mind so you can ride through the inevitable ebbs and flows of life.

The main challenge was to stand out in a crowded landscape and come up with a name and logo that will encapsulate what the brand stands for, approaching the design as if it were a perfume or beauty product.