Lucky Sun Vermouth produces eco-minded vermouth served bag-in-a-box style. Approximately 2/3 of glass in the United States ends up in landfills rather than being recycled, not to mention the cost and carbon footprint of transporting those bottles. The challenge became how to brand the product in a way that communicates this value (environmentally and economically) to consumers without making the product appear “cheap” or less delicious than the bottled vermouth they’re accustomed to. Lucky Sun Vermouth is inspired by the idea that through a beautiful product we can teach people new ways to approach what they consume and its impact on the world.